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Opened Aug 09, 2025 by Shela Paltridge@shelapaltridge
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Effective Search Optimization for Saudi Companies

Powerful techniques included:

  • Curating merchandise aligned with Saudi preferences
  • Modifying product descriptions to showcase characteristics valued by Saudi customers
  • Special assortments for Ramadan
  • Dimension modifications for Saudi norms

For a retail client, we found that their audio query appearance was limited because they had prepared primarily for English voice searches. After implementing customized native audio query enhancement, their findability improved by over two hundred percent.

Essential modifications included:

  • Clear delivery estimates for different regions of the Kingdom

  • Various shipping choices including rapid service in major cities

  • Comprehensive monitoring with Arabic notifications

  • Adjustable timing for arrivals

  • Repositioning call-to-action buttons to the right area of forms and screens

  • Reconsidering information hierarchy to move from right to left

  • Adjusting user controls to align with the right-to-left scanning pattern

Helping a hospital, we rewrote their content to incorporate full inquiries that people would actually ask, such as "Where can I find a dermatologist in Riyadh?" This technique enhanced their spoken question appearance by seventy-three percent.

Recently, a Saudi company consulted me after using over 120,000 SAR on foreign search optimization with minimal results. After executing a tailored Saudi-focused ranking approach, they saw premium rankings for 23 important keywords within just 90 days.

  • Distinctly specify which language should be used in each entry box
  • Dynamically change keyboard input based on field type
  • Locate field labels to the right-hand side of their connected inputs
  • Ensure that validation messages appear in the same language as the required input

Recently, a shop network allocated over 200,000 SAR in standard promotion with underwhelming returns. After moving just 30% of that investment to smartphone advertising, they achieved a 328% growth in customer arrivals.

  • Position the most important content in the right upper area of the viewport
  • Arrange information segments to advance from right to left and top to bottom
  • Apply more prominent visual weight on the right side of equal layouts
  • Confirm that indicating icons (such as arrows) point in the appropriate direction for RTL designs

Using extensive testing for a retail brand, we identified that emails sent between night time significantly outperformed those sent during typical business hours, generating one hundred eighty-seven percent better readership.

Recently, a travel company discovered that their website was completely missing from audio queries. After executing the techniques I'm about to reveal, they're now being found in 47% of appropriate spoken questions.

  • Reorganized the data entry sequence to match right-to-left thinking processes

  • Built a Arabic-English form system with intelligent language toggling

  • Enhanced touch interfaces for one-handed Arabic typing

  • Select fonts specially created for Arabic screen reading (like Dubai) rather than conventional print fonts

  • Increase line leading by 150-175% for improved readability

  • Use right-aligned text (never center-aligned for body text)

  • Prevent narrow Arabic text styles that diminish the distinctive letter structures

  • Relocated product visuals to the left side, with product information and purchase buttons on the right-hand side

  • Adjusted the product gallery to advance from right to left

  • Implemented a custom Arabic typeface that preserved clarity at various scales

During my recent project for a financial services company in Riyadh, we found that users were repeatedly clicking the wrong navigation elements. Our behavior analysis showed that their eyes naturally flowed from right to left, but the primary navigation components were located with a left-to-right emphasis.

  • Developed a numerical presentation system that accommodated both Arabic and English numbers
  • Reorganized data visualizations to read from right to left
  • Applied visual indicators that aligned with Saudi cultural connections

Last month, I was consulting with a prominent e-commerce platform that had invested over 200,000 SAR on a beautiful website that was converting poorly. The problem? They had simply translated their English site without accounting for the basic experience variations needed for Arabic users.

As someone who has created over 30 Arabic websites in the past five years, I can confirm that applying Western UX principles to Arabic interfaces simply doesn't work. The special features of Arabic script and Saudi user preferences require a specialized approach.

If you're building or improving a Jeddah website optimization for the Saudi market, I advise working with specialists who truly understand the subtleties of Arabic user experience rather than simply adapting Western designs.

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Reference: shelapaltridge/digitalmarketingwiki#3