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Opened Aug 08, 2025 by Emma Billington@emmabillington
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The Reason Competitive Research Changed My Business

Start by listing ALL your competition – not just the obvious ones. During our investigation, we identified that our most significant rival wasn't the famous brand we were monitoring, but a recent business with an unique model.

Last month, my friend's web-based business was hardly visible in search results despite providing outstanding products. After executing the strategies I'm about to share, Git.Avclick.Ru his search visits improved by one hundred sixty-four percent in just two months.

Using detailed analysis for a meal service client, we identified that campaigns presented between evening hours substantially surpassed those presented during typical peak hours, producing one hundred sixty-three percent better purchases.

Recently, I observed as three similar businesses poured resources into growing their presence on a specific social media platform. Their attempts failed spectacularly as the platform turned out to be a poor fit for our industry.

Through extensive testing for a clothing brand, we found that messages delivered between 9-11 PM substantially surpassed those sent during standard working periods, achieving substantially higher readership.

A few months ago, a retail client complained that their newsletter efforts were generating poor results with open rates below 8%. After applying the approaches I'm about to share, their readership increased to 37% and SEO experts In Jeddah sales rose by over two hundred percent.

When I established my online business three years ago, I was certain that our distinctive products would sell themselves. I overlooked competitor analysis as a waste of time – a mistake that almost destroyed my entire business.

Key considerations:

  • Classical vs. colloquial Arabic employment
  • Local dialect variations fitting for the target audience
  • Titles usage representing proper respect
  • Faith-based allusions applied with awareness
  • Metaphors that connect with Saudi society

Two quarters into our launch, our revenue were disappointing. It wasn't until I happened to a comprehensive report about our industry that I understood how ignorant I'd been to the business environment around us.

Key channel insights:

  • Chat platforms as primary messaging mediums for customer service
  • Temporary content performing extremely effectively for specific segments
  • YouTube watching at notably increased rates than global standards
  • Microblogging significant effect on community dialogue
  • Visual platforms particularly effective for aspirational brands

After considerable time of underwhelming performance despite considerable marketing investments, their optimized communication strategy created a significant improvement in connection and a 143% growth in purchasing.

I use a simple tracker to track our competitors' costs changes every week. This recently helped us to:

  • Discover cyclical promotion cycles
  • Detect package deal tactics
  • Understand their value positioning

I spend at least 120 minutes each week analyzing our competitors':

  • Digital structure and navigation
  • Blog posts and posting schedule
  • Digital channels engagement
  • User feedback and assessments
  • Keyword approach and positions

I advise categorizing competitors as:

  • Direct competitors (offering equivalent products/services)
  • Secondary competitors (with limited overlap)
  • Emerging disruptors (new companies with innovative models)

I currently utilize several resources that have significantly upgraded our market intelligence:

  • SEO tools to track other companies' keyword performance
  • Mention tracking platforms to track competitors' digital footprint
  • Site monitoring tools to monitor modifications to their websites
  • Email capture to receive their campaigns

Key timing insights:

  • After worship times offering engagement opportunities
  • After dark interaction increases significantly higher than global averages
  • Weekend habits distinctly different from business hour connection
  • Seasonal variations during cultural events requiring specialized strategies
  • Academic calendar influences on particular audiences

Important image aspects to evaluate:

  • Proper portrayal of individuals honoring cultural norms
  • Color choices with consideration of traditional meaning
  • Buildings and landscapes that connect with Saudi culture
  • Focus on specifics that show regional awareness
  • Traditional patterns incorporated tastefully

For a luxury hospitality brand, we developed a engagement approach with precise attention to native tongue refinements. This technique increased their interaction levels by one hundred eighty-seven percent.

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Reference: emmabillington/contentmarketingportal#2