The Reason Competitive Research Changed My Business
Start by listing ALL your competition – not just the obvious ones. During our investigation, we identified that our most significant rival wasn't the famous brand we were monitoring, but a recent business with an unique model.
Last month, my friend's web-based business was hardly visible in search results despite providing outstanding products. After executing the strategies I'm about to share, Git.Avclick.Ru his search visits improved by one hundred sixty-four percent in just two months.
Using detailed analysis for a meal service client, we identified that campaigns presented between evening hours substantially surpassed those presented during typical peak hours, producing one hundred sixty-three percent better purchases.
Recently, I observed as three similar businesses poured resources into growing their presence on a specific social media platform. Their attempts failed spectacularly as the platform turned out to be a poor fit for our industry.
Through extensive testing for a clothing brand, we found that messages delivered between 9-11 PM substantially surpassed those sent during standard working periods, achieving substantially higher readership.
A few months ago, a retail client complained that their newsletter efforts were generating poor results with open rates below 8%. After applying the approaches I'm about to share, their readership increased to 37% and SEO experts In Jeddah sales rose by over two hundred percent.
When I established my online business three years ago, I was certain that our distinctive products would sell themselves. I overlooked competitor analysis as a waste of time – a mistake that almost destroyed my entire business.
Key considerations:
- Classical vs. colloquial Arabic employment
- Local dialect variations fitting for the target audience
- Titles usage representing proper respect
- Faith-based allusions applied with awareness
- Metaphors that connect with Saudi society
Two quarters into our launch, our revenue were disappointing. It wasn't until I happened to a comprehensive report about our industry that I understood how ignorant I'd been to the business environment around us.
Key channel insights:
- Chat platforms as primary messaging mediums for customer service
- Temporary content performing extremely effectively for specific segments
- YouTube watching at notably increased rates than global standards
- Microblogging significant effect on community dialogue
- Visual platforms particularly effective for aspirational brands
After considerable time of underwhelming performance despite considerable marketing investments, their optimized communication strategy created a significant improvement in connection and a 143% growth in purchasing.
I use a simple tracker to track our competitors' costs changes every week. This recently helped us to:
- Discover cyclical promotion cycles
- Detect package deal tactics
- Understand their value positioning
I spend at least 120 minutes each week analyzing our competitors':
- Digital structure and navigation
- Blog posts and posting schedule
- Digital channels engagement
- User feedback and assessments
- Keyword approach and positions
I advise categorizing competitors as:
- Direct competitors (offering equivalent products/services)
- Secondary competitors (with limited overlap)
- Emerging disruptors (new companies with innovative models)
I currently utilize several resources that have significantly upgraded our market intelligence:
- SEO tools to track other companies' keyword performance
- Mention tracking platforms to track competitors' digital footprint
- Site monitoring tools to monitor modifications to their websites
- Email capture to receive their campaigns
Key timing insights:
- After worship times offering engagement opportunities
- After dark interaction increases significantly higher than global averages
- Weekend habits distinctly different from business hour connection
- Seasonal variations during cultural events requiring specialized strategies
- Academic calendar influences on particular audiences
Important image aspects to evaluate:
- Proper portrayal of individuals honoring cultural norms
- Color choices with consideration of traditional meaning
- Buildings and landscapes that connect with Saudi culture
- Focus on specifics that show regional awareness
- Traditional patterns incorporated tastefully
For a luxury hospitality brand, we developed a engagement approach with precise attention to native tongue refinements. This technique increased their interaction levels by one hundred eighty-seven percent.