Improving Online Advertising Returns for Saudi Businesses
Key considerations:
- Longer decision periods in Saudi purchase journeys
- Family influence factors in buying choices
- Messaging as a major but difficult-to-track impact medium
- In-person validation as the last purchase trigger
Key improvements included:
- Transparent shipping times for different regions of the Kingdom
- Different fulfillment selections including same-day service in major cities
- Comprehensive monitoring with local alerts
- Changeable arrangements for deliveries
Successful approaches included:
- Curating products aligned with Saudi expectations
- Modifying product descriptions to showcase features important to Saudi customers
- Seasonal collections for cultural events
- Dimension modifications for local norms
Essential features included:
- Adapted structures for right-to-left scanning
- Script-optimized typography
- Regionally adapted visuals for each linguistic approach
- Harmonious brand experience across dual versions
Remarkable results:
- Temporary channels exceeding Visual platforms for particular merchandise
- Late promotion substantially surpassing afternoon campaigns
- Video media delivering better ROI than static graphics
- Handheld effectiveness outperforming laptop by significant degrees
For a premium company, we created a regionally-appropriate attribution model that understood the special path to purchase in the Kingdom. This strategy discovered that their social media expenses were truly producing 286% more returns than previously assessed.
For a financial three sixty agency services client, we developed a website that thoughtfully balanced worldwide expectations with regionally significant aesthetic features. This technique improved their audience credibility by ninety-seven percent and applications by 74%.
For a financial customer, we developed a flexible design system that automatically transformed navigation, text presentation, and organization based on the active language, generating a forty-two percent increase in audience participation.
Last month, a apparel company contacted me after spending over 150,000 SAR on social media advertising with limited results. After revamping their strategy, we achieved a 631% growth in return on ad spend.
Effective approaches:
- Adding Saudi financial services like STC Pay
- Upgrading native descriptions
- Featuring Saudi assistance presence
- Incorporating credibility indicators tailored for Saudi customers
After extended periods of underwhelming outcomes in the Kingdom, their optimized strategy created a significant improvement in purchase ratios and a one hundred eighty-seven percent boost in average order value.
For Ads-git.beanonetwork.com a doctor's office in Jeddah, we increased their map appearances by ninety-four percent by verifying their company details was thoroughly consistent in both Arabic and English throughout all listings.
This involved:
- Prominent presentation of physical presence details
- Featuring of trusted transaction options like STC Pay
- Comprehensive refund procedures with Saudi applications
- Native support access
Recently, a restaurant owner in Riyadh complained that his establishment wasn't visible in Google results despite being well-reviewed by customers. This is a frequent problem I see with local businesses throughout the Kingdom.
For a premium shopping brand, we implemented a sophisticated bilingual framework that automatically modified layout, menus, and material organization based on the active language. This technique enhanced their user engagement by over one hundred forty percent.
For a fashion brand, we executed a thorough channel effectiveness assessment that uncovered their best performing channels were entirely distinct from their international norms. This finding allowed a redistribution of investment that increased their total ROI by over two hundred percent.