Powerful User Classification for the Saudi Market
For a premium company, we developed a traditional classification methodology that uncovered multiple special value groups within their consumer base. This approach improved their advertising performance by over one hundred seventy percent.
For a investment client, we developed a responsive design system that automatically adjusted menus, fonts, and layout based on the selected language, generating a significant growth in visitor interaction.
For a multinational apparel company, we established a Saudi-specific digital branding approach that featured tasteful cultural references. This strategy increased their emotional connection by 167% in only half a year.
Valuable segments included:
- Individual vs. collective selection methods
- Information gathering extents
- Value consciousness differences
- Brand loyalty propensities
- Innovation adoption speeds
After extended periods of using universal demographic segments, their new locally-relevant segmentation strategy generated a 241% increase in advertising performance and a 163% reduction in customer acquisition costs.
Not long ago, my family-owned business was barely surviving to reach new customers. Our digital storefront was nowhere to be found in Google search results. That's when I decided to invest in specialized comparing search optimization services engine optimization.
For a beauty company focusing on younger Saudi females, we reallocated 60% of their traditional advertising investment to Snapchat, producing a two hundred seventeen percent increase in purchase behavior.
- Restructured the application process to match right-to-left user expectations
- Created a Arabic-English input mechanism with smart language changing
- Optimized mobile interactions for right-handed Arabic input
With extensive testing for a food delivery company, we discovered that advertisements presented between evening hours dramatically outperformed those delivered during standard optimal periods, generating one hundred sixty-three percent greater sales.
Last month, a store owner consulted me after using over 300,000 SAR on underperforming digital promotion. After revamping their strategy, we generated a four hundred seventy-three percent improvement in return on ad spend.
Essential techniques contained:
- Urban-focused divisions beyond standard zones
- District-based focusing
- Urban vs. rural variations
- Expatriate concentration zones
- Traveler locations vs. native districts
For a software company, we modified their global visual identity to further resonate with Saudi design expectations while maintaining identity cohesion. This strategy increased their visual connection by one hundred twenty-four percent.
- Select fonts specially created for Arabic on-screen viewing (like Dubai) rather than traditional print fonts
- Enlarge line leading by 150-175% for better readability
- Set right-justified text (never centered for body text)
- Stay away from narrow Arabic typefaces that diminish the unique letter structures
Their strategy included:
-
Temporary channels: Energetic brand https://career.logictive.solutions/employer/threesixty-saudi-arabia/ personality
-
Professional networks: Credential-focused material
-
Image networks: Lifestyle-oriented identity narrative
-
Conversation platforms: Perspective sharing
-
Explicitly mark which language should be used in each input field
-
Intelligently change keyboard language based on field expectations
-
Position form text to the right-hand side of their associated inputs
-
Ensure that validation messages appear in the same language as the intended input
Working with a high-end retailer, we identified that their local language identity was considerably lower quality than their English branding. After creating consistency between the linguistic approaches, they saw a substantial increase in identity recognition among Saudi consumers.
A wellness organization experienced a one hundred seventy-eight percent improvement in name familiarity after applying a medium-optimized presence methodology that acknowledged the unique features of each virtual medium in the Saudi environment.
-
Shifting call-to-action buttons to the right side of forms and pages
-
Reconsidering content prioritization to progress from right to left
-
Redesigning clickable components to match the right-to-left scanning pattern
-
Place the most essential content in the top-right corner of the page
-
Structure information segments to progress from right to left and top to bottom
-
Use stronger visual weight on the right side of equal designs
-
Ensure that directional icons (such as arrows) point in the correct direction for RTL designs
As someone who has developed over 30 Arabic websites in the recent years, I can confirm that applying Western UX practices to Arabic interfaces falls short. The distinctive elements of Arabic script and Saudi user expectations require a totally unique approach.
- Shifted product visuals to the left side, with product details and buy buttons on the right side
- Changed the photo slider to advance from right to left
- Implemented a custom Arabic font that kept readability at various dimensions