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Opened Aug 08, 2025 by Dorine Glenn@dorineglenn083
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Powerful User Classification for the Saudi Market

For a premium company, we developed a traditional classification methodology that uncovered multiple special value groups within their consumer base. This approach improved their advertising performance by over one hundred seventy percent.

For a investment client, we developed a responsive design system that automatically adjusted menus, fonts, and layout based on the selected language, generating a significant growth in visitor interaction.

For a multinational apparel company, we established a Saudi-specific digital branding approach that featured tasteful cultural references. This strategy increased their emotional connection by 167% in only half a year.

Valuable segments included:

  • Individual vs. collective selection methods
  • Information gathering extents
  • Value consciousness differences
  • Brand loyalty propensities
  • Innovation adoption speeds

After extended periods of using universal demographic segments, their new locally-relevant segmentation strategy generated a 241% increase in advertising performance and a 163% reduction in customer acquisition costs.

Not long ago, my family-owned business was barely surviving to reach new customers. Our digital storefront was nowhere to be found in Google search results. That's when I decided to invest in specialized comparing search optimization services engine optimization.

For a beauty company focusing on younger Saudi females, we reallocated 60% of their traditional advertising investment to Snapchat, producing a two hundred seventeen percent increase in purchase behavior.

  • Restructured the application process to match right-to-left user expectations
  • Created a Arabic-English input mechanism with smart language changing
  • Optimized mobile interactions for right-handed Arabic input

With extensive testing for a food delivery company, we discovered that advertisements presented between evening hours dramatically outperformed those delivered during standard optimal periods, generating one hundred sixty-three percent greater sales.

Last month, a store owner consulted me after using over 300,000 SAR on underperforming digital promotion. After revamping their strategy, we generated a four hundred seventy-three percent improvement in return on ad spend.

Essential techniques contained:

  • Urban-focused divisions beyond standard zones
  • District-based focusing
  • Urban vs. rural variations
  • Expatriate concentration zones
  • Traveler locations vs. native districts

For a software company, we modified their global visual identity to further resonate with Saudi design expectations while maintaining identity cohesion. This strategy increased their visual connection by one hundred twenty-four percent.

  • Select fonts specially created for Arabic on-screen viewing (like Dubai) rather than traditional print fonts
  • Enlarge line leading by 150-175% for better readability
  • Set right-justified text (never centered for body text)
  • Stay away from narrow Arabic typefaces that diminish the unique letter structures

Their strategy included:

  • Temporary channels: Energetic brand https://career.logictive.solutions/employer/threesixty-saudi-arabia/ personality

  • Professional networks: Credential-focused material

  • Image networks: Lifestyle-oriented identity narrative

  • Conversation platforms: Perspective sharing

  • Explicitly mark which language should be used in each input field

  • Intelligently change keyboard language based on field expectations

  • Position form text to the right-hand side of their associated inputs

  • Ensure that validation messages appear in the same language as the intended input

Working with a high-end retailer, we identified that their local language identity was considerably lower quality than their English branding. After creating consistency between the linguistic approaches, they saw a substantial increase in identity recognition among Saudi consumers.

A wellness organization experienced a one hundred seventy-eight percent improvement in name familiarity after applying a medium-optimized presence methodology that acknowledged the unique features of each virtual medium in the Saudi environment.

  • Shifting call-to-action buttons to the right side of forms and pages

  • Reconsidering content prioritization to progress from right to left

  • Redesigning clickable components to match the right-to-left scanning pattern

  • Place the most essential content in the top-right corner of the page

  • Structure information segments to progress from right to left and top to bottom

  • Use stronger visual weight on the right side of equal designs

  • Ensure that directional icons (such as arrows) point in the correct direction for RTL designs

As someone who has developed over 30 Arabic websites in the recent years, I can confirm that applying Western UX practices to Arabic interfaces falls short. The distinctive elements of Arabic script and Saudi user expectations require a totally unique approach.

  • Shifted product visuals to the left side, with product details and buy buttons on the right side
  • Changed the photo slider to advance from right to left
  • Implemented a custom Arabic font that kept readability at various dimensions

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Reference: dorineglenn083/marketingknowledgebase#2